The lush landscaping is engaging
and whimsical, providing surprises
to entertain and delight visitors
while also incorporating as many
native plants and trees as possible.
A sustainable arbor of trees provides drainage for a parking area as
well as shade for visitors to enjoy. In
the near future, an organic, raised
garden bed will encourage chefs
and residents to grow fresh herbs
Bayer also enlisted Cynthia Gentry,
founder of Play Atlanta, to design
a one-of-a-kind, farm-themed
playground on the property. The
playground incorporates key farm
features like a play barn, farm animal climbers, wooden farm vehicles
Throughout the property, pocket
parks and other areas offer spaces
where people can gather, dine or
simply enjoy a quiet moment.
Carloftis has been instrumental in
helping Bayer build connections in
Lexington beyond the company’s
ambassadors. He was able to collect local vintage farm equipment
from the 1950s, including tractors,
tobacco setters, plows, rakes and
mowers that were transformed into
art that is now displayed throughout
the property. These pieces, which
form a large design component of
the center, attract many visitors
taking photographs to post on social
The Summit at Fritz Farm will also
feature rotating art displays from
local artists. Carloftis is helping
Bayer identify and create relationships with artists who will showcase
Lexington’s outstanding craftsmanship and rich history.
The Summit at Fritz Farm Project Summary
Project Location Lexington, Kentucky
Type of Site Suburban
Development Type Mixed Use, Ground Up/New Development
Transportation Modes Car, Pedestrian
Mix of Uses
Of;ce 44,000 sq. ft.
Retail/Restaurant 307,000 sq. ft.
Residential 306 luxury apartments
Hotel 120 rooms
Structured 652 spaces
Surface 1,794 spaces
Total Acreage 50 acres
Key Retail Tenants
Warby Parker 1,406 sq. ft.
Lululemon 2,600 sq. ft.
Bonobos 1,217 sq. ft.
Frye 2,624 sq. ft.
Developer Bayer Properties
Project Architect Shook Kelley
General Contractor Brass;eld & Gorrie
Leasing Agents Mary Beyer Lell, Lindsay Bayer Shipp
Co-owner Saro;m Realty Advisors
Land Acquisition 2015
Construction Started 2015
Project Opened April 2017
Phase I Completed September 2017
Total Project Costs (Includes Land) $156 Million
While hiring a renowned garden designer for The Summit at Fritz Farm
was a signi;cant investment, Bayer
feels that the value he brings to the
property is well worth it. Potential
tenants are attracted to the concept
and want to hear the story of how
and why the team brought him in.
He has helped to ensure that the
property will offer the right experi-
ence and assisted signi;cantly
with the leasing team’s efforts. The
company views its partnership with
Carloftis and all of its ambassadors
as something that is much deeper
than the typical business relation-
ship; instead they consider these
lifelong friendships. ■
Lindsay Bayer Shipp is retail brand strategist
and Molly Mackenzie is chief investment
of;cer for Bayer Properties.